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University of Cincinnati Academic Health Center
Publish Date: 09/10/04
Media Contact: AHC Public Relations, (513) 558-4553
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Cancer Survivors Urged to Promote Diagnosis, Prevention

The UC Cancer Center hosted its annual Think Pink luncheon Sept. 9 at the Westin Hotel in Cincinnati. 

The 2004 luncheon, "My Mother, My Daughter, My Self: Make This the Last Generation for Breast Cancer," featured guest speaker Jane Brody, New York Times health columnist and best selling author.

A breast cancer survivor herself, Brody, offered an uplifting look at dealing with breast cancer, with
the message that women have to go on with their lives, stay healthy, and do all they can to promote early diagnosis and prevention.

"We've made progress," said Brody. "Millions of Americans are alive today who would not have survived their cancer had their disease occurred in the 1950s or 60s."

The 2004 luncheon, co-chaired by Lucinda Heekin and Kate Lawrence, was a sell-out with more than 720 guests and raised more than $140,000.

Proceeds from Think Pink will benefit UC's Breast Cancer and the Environment Research Center.  UC was named one of four Breast Cancer and the Environment Research Centers in 2003 by the National Cancer Institute. 

Major sponsors for the 2004 Think Pink luncheon are Western & Southern Financial Group and American Financial Group.

Another opportunity to give to cancer research at UC will take place Oct. 2 and 3. Joseph-Beth Booksellers will donate 20 percent of your total purchase to UC Cancer Center. You must present a donation coupon at the time of purchase. To get a coupon, please call 558-8624.

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