Getting patients to understand their medications and take them as directed is the goal of a new public awareness campaign "Script Your Future”, sponsored by the National Consumers League.
Cincinnati is one of six cities targeted in the campaign, and on May 18, the league kicked off the local effort at UC’s Center for Academic and Research Excellence (CARE)/Crawley Building atrium with speakers from the James L. Winkle College of Pharmacy and representatives from local business and government.
A patient perspective was provided by a speaker with type 1 diabetes, who attested to the importance of adhering to medications.
Faculty members Andrea Wall, assistant dean and associate professor in the College of Pharmacy, and John Kues, PhD, assistant senior vice president for continuous professional development in the College of Medicine, are actively involved in the campaign and planning student activities that will encourage a new generation of health care providers to impart the importance of medication adherence to their patients.
"Pharmacy students and medical students are truly dedicated to this cause,” said pharmacy’s Dean Daniel Acosta, PhD.