A new seminar series offered through the
College of Allied Health Sciences and sponsored by Humana Inc. will
help Greater Cincinnati physicians learn the newest techniques for
effective practice management and better understand the implications of
emerging trends in the business of health care.
The new series, called the Physician
Leadership Program, will be offered at no cost to physicians through
$500,000 in support from Humana.
"The tough clinical course-load in
medical school makes it difficult for future physicians to really focus
on leadership, management and the changing health-care environment,"
says Joan Murdock, PhD, coordinator of new program development at the
College of Allied Health Sciences. "We think it is important to offer
physicians the opportunity to learn more about this turbulent
The 20-week series will focus on topics
such as the economics of health care and health policy,
consumer-centric practice management, cost and quality transparency,
and health-sector finance. The program will be offered annually through
2010, with a different group of 20 to 25 physicians participating each
Program participants will receive 60
Category 1 continuing medical education (CME) credits, enough to
satisfy CME requirements for two years.
"About a year ago, as the new health-care
business trends really started picking up steam, we began hearing from
physicians that they need guidance in understanding them," said Larry
Savage, Humana regional president and CEO. "We approached UC with the
idea to work together in providing that guidance. We collaboratively
developed the Physician Leadership Program to position our community
physicians for success in this new era of health care."
The program will be taught by UC
professors from the colleges of allied health sciences, business and
medicine and by expert guest instructors from the community. Program
participants will be selected by a five-person committee consisting of
a College of Medicine faculty member, three at-large Greater Cincinnati
physicians and Humana's chief medical officer.
The Physician Leadership Program is
unique in the United States. Humana, however, is evaluating the
possibility of offering similar programs with other universities across