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New Technologies Improve Internal Communication
Published April 2004
The UC College of Medicine is full of busy people. Important work
performed here by clinicians, researchers and administrators focuses on
educating students, caring for patients and pursuing breakthroughs in
medical research. And the grades the college receives in these areas -
from the lab bench to the bedside - show that the quality of work is
Following the recommendations of a taskforce of communication
professionals convened last year, a number of new communication
vehicles have been created to celebrate the accomplishments and inform
the community about great work being done by UC College of Medicine
faculty, staff and students.
"The goal of our efforts has been to disseminate information, encourage
collaboration in our clinical and research missions, and to recognize
our areas of excellence, and our successes," said William J. Martin,
II, MD, dean of the UC College of Medicine.
Among the first of these communication vehicles was The Dean's List, an
e-mailed, online newsletter that has turned into a must-read news
source for more than 5,500 UC faculty, staff and students. The
publication is e-mailed to a list of subscribers each Monday, and is
formatted to be a quick and interesting read.
In March, after more than six months of preparation, the College of
Medicine unveiled its newest and most ambitious internal communications
initiative: the College of Medicine News Network (often shortened to
COM Net). COM Net broadcasts College of Medicine TV programming to
large LCD screens mounted on levels E, G and 1 of the MSB. Program
content includes slides, photos, and news video segments. Other
components of COM Net broadcasts include current news updates from
Associated Press, and intermittent local weather updates.
"Both The Dean's List and COM Net were created in response to the needs
expressed by our internal constituents," said Gregory Rouan, MD,
Department of Internal Medicine, who co-chaired the communication task
force with John Tew, MD. "Enhancing internal communication is key to
celebrating our successes and promoting collaboration."
Individuals within the university can submit ideas for future COM Net
broadcasts by e-mailing their suggestions to email@example.com.
"What we have achieved so far is creating the nucleus of an internal
communications program befitting the College's status as one of the
finest medical schools in the country. Right now we can only see the
tip of the iceberg on what The Dean's List and COM Net might achieve as
they evolve," said Dr. Martin.